Interview with Leah Hennessy ? Millennial, Owner of ‘Millennier Wine Sales’ and author of the blog ‘The Millennier: Wine + Millennials’. During our meeting we discussed what she likes and dislikes in a winery website, ways to attract Millennials to buy your wine and join your wine club. What I love most about Leah is her advice is easy to follow and actionable!!!!!

What do you consider to be the Millennial age range? – You can go to a dozen different places and get a dozen different age ranges. Personally, I consider anyone born after 1978 to be a Millennial. But more important then age, what truly makes a Millennial are the shared experiences of a generation that have shaped us all in a similar way.

Why are Millennials buying wine? – Many of us have graduated from college and identify drinking wine as a symbol of our new mature, independent status and lifestyle. We’re basically like everyone else – we are looking for wines to celebrate special occasions, to share with friends and to drink with dinner.

Why do you go to a winery website? – I think most Millennials don’t associate wineries with websites. So if I’m drinking a wine and see a url, or see that a winery is following me on Twitter, I may go check it out. But I have to be looking for it specifically.  Read more...

When attending a wine tasting event, most guests feel that it is a show of appreciation to bring a wine tasting gift. This shows the host that his or her efforts were appreciated and the guests are happy to attend the event. It may not be possible to present a wine tasting gift when the event is being held at a hotel or a restaurant. However, if it is being held in someone’s house, the gift will be noticed and appreciated.

Kind of Wine Tasting Gift to Present

There are many forms of gifts that guests can present to their hosts to show that they appreciate the event. The wine tasting gift should be related to wine but not necessarily wine. When hosting a wine tasting party, the host has more wine than they need and therefore bringing a bottle of wine may not have an impact on the guest. One of the most common gifts that most guests bring is wine glasses. Wine tasters have a certain liking for wine glasses and never seem to get enough of them as a wine tasting gift. The glasses should preferably be unique and have a certain story behind them so that they can be used as mementos or collectors items.  Read more...

You can purchase nearly anything on the internet these days, including wine. While you may not think of buying wine on the internet, you can open a door to substantial savings. There are a variety of benefits when buying wine online, including the selection, affordability, convenience, ease of use and practicality. Buying wine is much like buying anything else online; in fact you would be surprised to learn how many retailers sell wine on the internet. Vineyards from all over the globe sell wine online, whether it is a £10 or £10,000 bottle.

When you are buying wine online, you have a lot more options to choose from. Most online retailers offer a large inventory – much more than your typical big box store. Most websites that you would buy wine from specialise in doing so. They often are more knowledgeable than your average sales person in a local retail establishment. Many websites provide top ten lists, rankings, and consumer reviews, allowing you to choose the ideal product. Most, but not all, sites offer virtual advisors, which are live agents to assist you in the selection process.

Buying wine online is more affordable than doing so in a traditional store. Just like retailers, websites are always having major sales. Keeping inventory moving is important, thus you will always find a sale. Wine is less expensive because you are saving the company money. You pay a premium at regular stores because they must box, ship, deliver, and stock the shelves. By buying online, you are going directly to the supplier, whose only expense is shipping it to you.  Read more...

To make wine there are a number of processes the wine grapes must be put thru. Let us have a look at the method with a little more detail:.

Growing and cropping your wine grapes : naturally wine grapes are grown in the outside on a vine. Top quality wine grapes are classed by their level in sugar, the bigger the sugar level, the better the grape and so the better the wine. Cropping your grapes is commended to be done in the dry season because water will alternate the grapes and lower their sugar level and gain bad quality that may change the taste of your wine.

For high quality grapes always crop them when they\’re dry. The other strategy is juicing the grapes employing a special machine that takes away the stalks mechanically and is a lot quicker to finish the juicing process. Fermentation : when beginning the method of fermentation you have to 1st mix the grape juice with yeast and store in a container at the suitable temperature.

Bottle Wine Refrigerator

A wine bottle refrigerator can be a good choice for cooling wine. This is because its temperature is ultra-controlled and set much higher than the average refrigerator. A wine bottle refrigerator is designed in such a way so as to preserve the different requirements of both red and white wines. Here are some questions to ask:

Are you a serious wine collector?

Do you consider yourself to be a wine connoisseur?

Do you have a wine bottle refrigerator?

You probably have the best wine collection out of everyone you know. So why don’t you have a wine bottle refrigerator? If you really love your collection and pride yourself on the quality of the wine you have then you need to keep it at peak condition for as long as you have it.

 Keeping wine at room temperature will actually harm the quality of your prized collection. Needless, to say, when the right wine bottle refrigerator is found you will be somewhat happy. You will most certainly get comfort in knowing you are properly storing your wine collection to preserve them for many years to come.  Read more...